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ZXP CONCEPT WORK / CANADA & THE USA

Website & Campaign Concepts
for Local Businesses

Explore how design, content and customer journeys come together across five original concepts, each with its own identity.

Five businesses imagined. Five distinct directions.

These fictional businesses are original ZXP portfolio concepts. They demonstrate our design approach and working examples, without implying commissioned client work or commercial results.

5 of 5 concepts. Explore a complete customer journey.

Explore the concept projects

CARE, CONNECTED.05 / ZXP CONCEPT
DETAILING & PROTECTIONThe care your car deserves.
FOR EVERY CAR. EVERY DETAIL.

For the love
of the drive.

Interior detailing, exterior care and paint protection. Thoughtfully done, from the first conversation to the final finish.

Explore detailing
A petrol blue coupe, fully visible in Vale’s warm, sunlit detailing studioTHE VALE APPROACH 01 / THE FINISH
01Interior careSeats, surfaces & the details in between.
02Exterior detailingA careful wash. A considered finish.
03Paint protectionFind the right finish for your car.
DISCOVER / ENQUIRE / BOOKExplore the Vale Auto Care concept
AUTOMOTIVE & DETAILING

Vale Auto Care

Precision, from first impression to enquiry.

Concept project
Website designSearch campaignsBooking workflow

A petrol-blue identity and prominent automotive imagery establish Vale’s character. Defined service choices connect with campaign examples and a simulated booking journey.

Explore the Vale concept
Service recommenderAppointment journey
SPACES, CONSIDERED.01 / ZXP CONCEPT
Selected workStudioEnquire
MENU ≡
ARCHITECTURE & INTERIORS

Spaces for
the way we live.

Quietly considered.
Beautifully lived in.

A warm travertine and oak living room with cream furniture and an olive tree01 / SELECTED RESIDENTIAL CONCEPT
A STUDY IN LIGHT & MATERIALThe Courtyard House
Explore the space
ARCHITECTURE / IDENTITY / DIGITALExplore the FORME concept
ARCHITECTURE & INTERIORS

FORME

A digital presence shaped by the architecture.

Concept project
Art directionWebsite designDevelopment

Generous imagery, measured typography and focused project stories give the architecture room to speak. A direct enquiry path helps prospective clients begin a conversation.

Explore the FORME concept
Material configuratorResponsive preview
THE EVERYDAY, CONSIDERED.04 / ZXP CONCEPT
A LITTLE CARE, EVERY DAY.
ShopOur philosophy
THE DAILY RITUAL

Your everyday,
considered.

A few good essentials.
A moment that’s yours.

Meet your essentials
Serein's butter-yellow skincare collection on stone with olive fabricCLEANSE / NOURISH / REPEAT
Less, but lovelier.
01 Cleanse02 Nourish03 Take a moment
SHOP / PRODUCT / CAMPAIGNExplore the Serein concept
SKINCARE & LIFESTYLE

Serein

A recognizable identity, from campaign to collection.

Concept project
EcommerceProduct imageryCampaign creative

Warm colour, tactile surfaces and consistent product imagery establish Serein’s visual identity. The campaign direction carries through to a focused shopping demonstration.

Explore the Serein concept
Routine builderSample checkout
CARE BEGINS WITH CLARITY.02 / ZXP CONCEPT
morrowCLINIC
Our careYour first visit
Here for your next step.
PHYSIOTHERAPY & MOVEMENT

Care starts
with a
conversation.

A welcoming team. Clear information.
A little more confidence in your next step.

Plan your first visit
A Morrow clinician and an adult visitor talking in a bright, welcoming consultation spacePEOPLE FIRST. ALWAYS.
PhysiotherapyMassage therapyMovement support
DISCOVER / UNDERSTAND / BOOKExplore the Morrow Clinic concept
CLINICS & HEALTHCARE

Morrow Clinic

Confidence begins before the first visit.

Concept project
WebsiteLocal SEOAI receptionist

An approachable website explains the clinic’s services and practical first-visit details. A simulated administrative assistant and appointment flow demonstrate how visitors could proceed.

Explore the Morrow concept
Appointment journeyHuman handoff
GOOD COMPANY STARTS HERE.03 / ZXP CONCEPT
avelaNEIGHBOURHOOD KITCHEN
The menuGather with us
A seat at our table
Avela's intimate dining room with burgundy banquettes, walnut tables and warm pendant lighting
FOR THE EVERYDAY & THE OCCASION.

Good food.
Better company.

Seasonal plates. Long conversations.
Something worth gathering for.

Find your table
A TASTE OF THE EVENINGMade for the table.
Seasonal menu
EXPLORE / GATHER / RESERVEExplore the Avela concept
RESTAURANTS & HOSPITALITY

Avela

The atmosphere begins online.

Concept project
WebsiteGoogle AdsReservations

Warm dining imagery and expressive typography capture the restaurant’s character. Menu browsing, group-dining campaigns and a sample reservation connect the experience.

Explore the Avela concept
Interactive menuReservation journey
YOUR NEXT STEP

Your business deserves its own direction.

Tell us what distinguishes your business and what you need your website or campaign to achieve.

Prepare a briefExplore the services