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CANADA & THE USA

Google Ads
Management
for Local Businesses

Reach customers searching for your services, with campaigns built to turn interest into enquiries.

Plan your campaign
  1. 01Customer search
  2. 02Relevant advertisement
  3. 03Focused landing page
  4. 04Customer enquiry
An original restaurant campaign concept featuring a carefully composed plate on burgundy
ORIGINAL ZXP CONCEPT IMAGERY

A clear offer gives attention a purpose.

GIVE YOUR CAMPAIGN A CLEAR PURPOSE

Choose the goal.
Follow the journey.

Explain the service clearly and collect the details your team needs to respond.

Your selections carry into your brief in this browser tab. The link contains no personal details.

ILLUSTRATIVE QUERY

paint protection for my car

A potential customer is searching for a service, product or experience you offer.

Sample sponsored search journey

PAID SEARCH / ILLUSTRATIVE EXAMPLEAVELA
restaurant for a group dinner
aAvelaFictional business · Sample ad

Seasonal plates and good company. Explore group dining at Avela and plan an evening together.

Group diningPlan an occasion
Select the sample result to follow the journey.
The warm Avela restaurant dining room
AVELA / LANDING PAGE

Good company starts here.

Explore the menu, the space and the options for your gathering.

Fictional sponsored placement. No live campaign or performance data.

FROM ADVERTISEMENT TO ENQUIRY

Keep the promise
behind the click.

Avela’s fictional group-dining ad leads directly to a page about hosting a gathering. Visitors can explore the setting, understand the options and make an enquiry.

THE CONNECTION

An ad for group dining needs a page to match.

Show customers what is available, who it suits and how to enquire. Each step should build on the one before it.

Explore the Avela concept
WHAT YOUR CAMPAIGN NEEDS

A clear offer.
A focused campaign.

We build the campaign around the services you want to promote, the customers you want to reach and the enquiries that matter.

STRATEGY

Choose where to compete.

Research keywords, competitors and customer intent. Set location targeting, campaign priorities and an agreed budget.

MANAGEMENT

Make every adjustment count.

Review search terms, exclude irrelevant searches and test ad copy. Refine bids and targeting using available campaign data.

MEASUREMENT

Understand what brings enquiries.

Set up supported tracking for calls, forms or bookings. Review costs and recorded enquiries alongside lead quality.

TWO PARTS OF YOUR CAMPAIGN

Ad spend.
Agency expertise.

Your advertising budget funds placements through Google Ads. Agency fees cover the agreed work to build and manage your campaign.

01

Advertising spend

The budget used to run your advertisements through Google Ads.

02

Agency fees

Strategy, setup, ad copy, landing page work, management and reporting, as agreed in your scope.

We confirm both before launch. The recommended budget reflects your services, target market and campaign goals.

FROM PLANNING TO PERFORMANCE

Build with purpose.
Refine with evidence.

Confirm your priority services, target locations and what makes a customer enquiry valuable.

SUPPORT YOUR CAMPAIGN
OPTIONAL / YOUR PROJECT

Set your campaign direction.

Choose your goal and the page customers will visit. You can revise these details before preparing your brief.

Your starting point
  • Goal: Service enquiries
  • Destination: An existing relevant page

Your selections carry into your brief in this browser tab. The link contains no personal details.

BEFORE WE BEGIN

Your Google Ads questions, answered.

YOUR NEXT STEP

Put your offer in front of the right people.

Tell us which services you want to promote, where you operate and what makes an enquiry valuable.

Plan your campaign