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THE BRANDING & CREATIVE COLLECTIONZXP STUDIO / BRANDING & CREATIVE CATALOG
ZXP Studio Branding & Creative catalog
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A recognizable presence
ZXP STUDIO / A RECOGNIZABLE PRESENCE A VISUAL VOICE FOR YOUR BUSINESS MAKE IT FEEL LIKE YOU. Distinct in form. True to your business. SCULPTURAL LETTERFORM / ILLUSTRATIVE STUDY A recognizable identity carries from your logo to the menu on the table, the card in a wallet and the campaign on a screen. THE IDEA What you want people to understand and remember. THE EXPRESSION The mark, colour, type and imagery that bring it to life. THE APPLICATION The pieces your customers actually see and use. page 02 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
The creative collection
ZXP STUDIO / THE CREATIVE COLLECTION ZXP STUDIO DESIGN & GROWTH DESIGN, IN EVERY FORM. Explore the services. Then choose the pieces your business needs. 01 Identity. 04 Logo & identity 05 Colour & typography 02 In print. 06 Print & collateral 07 Menus & information 03 In motion. 08 Campaign graphics 09 AI video production 10 Formats & delivery > 11 The creative process > 12 Scope & investment > 13 Your creative brief > 14 Contact ZXP > page 03 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
Logo & identity
ZXP STUDIO / LOGO DESIGN & VISUAL IDENTITY 01 / LOGO DESIGN & VISUAL IDENTITY A MARK WITH A POINT OF VIEW. A new logo or a considered refresh, shaped around your business and the impression you want to create. IDENTITY PROOF / 01 MERA R O O M T O P A U S E FICTIONAL CAFE STUDY m. THE SMALL DETAILS. Direction gives the mark a personality. Refinement resolves proportion, spacing and legibility. Agreed variations help it work wherever it appears. Your proposal defines the concepts, revision rounds, logo variations, formats and usage guidance. page 04 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
Colour & typography
ZXP STUDIO / COLOUR / TYPOGRAPHY / BRAND GUIDANCE ZXP STUDIO DESIGN & GROWTH 02 / THE VISUAL SYSTEM THE DETAILS MAKE THE DIFFERENCE. INK #211C2C PLUM #5C3F8F LAVENDER #D8D3FA PAPER #F7F7F3 ILLUSTRATIVE MATERIAL & COLOUR STUDY Aa Aa TYPE WITH A ROLE. A considered relationship between headlines, body copy and small details. COLOUR WITH CONSISTENCY. An agreed palette and practical guidance for using your identity across the chosen materials. page 05 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
Print & collateral
ZXP STUDIO / BUSINESS CARDS / PAMPHLETS / BROCHURES ILLUSTRATIVE PRINT STUDY 03 / PRINT & MARKETING COLLATERAL SOMETHING WORTH KEEPING. Design that carries your identity into the customer’s hands. BUSINESS CARDS A concise introduction with the right contact details. PAMPHLETS & FLYERS A focused message for services, offers or a new opening. BROCHURES More space to explain the business, its services and its story. Agreed print-ready files. Printing, stock, finishing and delivery are scoped separately. page 06 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
Menus & information design
ZXP STUDIO / MENUS & INFORMATION DESIGN ZXP STUDIO DESIGN & GROWTH 04 / MENUS & INFORMATION DESIGN CLARITY, BY DESIGN. Make the important information easy to find, read and choose from. m. MERA ROOM TO PAUSE. THE MORNING EDIT 01 Espresso A small, considered ritual. 02 Flat white Smooth, balanced, familiar. 03 Filter coffee Slow mornings, well made. 04 Morning pastry Something fresh with your coffee. ILLUSTRATIVE MENU / NOT CLIENT WORK A CLEAR HIERARCHY Categories, descriptions and pricing arranged with purpose. A USEFUL FORMAT Dine-in menus, takeaway pieces, service lists or digital versions as agreed. CAREFUL CONTENT Your team confirms names, prices, descriptions and required information. A GOOD LAYOUT SERVES BOTH THE BRAND AND THE CUSTOMER. page 07 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
Campaign graphics
ZXP STUDIO / CAMPAIGN GRAPHICS & DIGITAL DESIGN 05 / CAMPAIGN GRAPHICS ONE IDEA. MANY PLACES. MERA A little pause. ROOM TO PAUSE. THE IDEA TRAVELS. Turn an offer, launch or business message into a coherent set of creative assets. Social graphics. Advertising visuals. Banners. Campaign materials. 01 / CAMPAIGN STUDY Fictional cafe concept. Not client work. One core message. Hierarchy, crop and layout adapted to each placement. Formats and quantities are confirmed in your scope. page 08 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
AI video production
ZXP STUDIO DESIGN & GROWTH 06 / AI VIDEO PRODUCTION GIVE THE IDEA MOTION. Promotional films with a clear concept, a recognizable look and a reason to watch. PART OF YOUR BRAND & CAMPAIGN CREATIVE CONCEPT Message, script, storyboard and visual references. PRODUCTION AI-generated scenes, visual continuity and selected takes. EDIT & FINISH Pacing, transitions, and agreed sound, voice or captions. AI-GENERATED CAMPAIGN STILL / ILLUSTRATIVE PRODUCT / NOT CLIENT WORK
Formats & delivery
ZXP STUDIO / CREATIVE FORMATS & DELIVERY MADE FOR THE PLACEMENT. The same idea needs different treatment on a phone, a website and a printed page. a A DISTINCT POINT OF VIEW 9:16 / VERTICAL a A DISTINCT POINT OF VIEW 1:1 / SQUARE a A DISTINCT POINT OF VIEW 16:9 / WIDE ILLUSTRATIVE ARTBOARDS / FINAL VERSIONS FOLLOW THE BRIEF 01 Digital assets Agreed exports, dimensions and platform versions for the intended use. 02 Print-ready artwork Files prepared to the agreed printer specifications and approved content. 03 An organized handover Final files with clear naming and any agreed guidance, source files or templates. page 10 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
The creative process
ZXP STUDIO / CREATIVE DIRECTION & PROJECT PROCESS ZXP STUDIO DESIGN & GROWTH FROM BRIEF TO FINISHED. A defined direction keeps the work focused and the feedback useful. THE WORK BEHIND THE WORK. 01 Discover Audience, goals, personality, references and the pieces you need. 02 Direct Choose a visual route and agree which approach to develop. 03 Refine Resolve the details through consolidated feedback and agreed revision rounds. 04 Deliver Approve the final content and receive the agreed files. page 11 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
Scope & investment
ZXP STUDIO / SCOPE & INVESTMENT BRANDING / DESIGN / AI VIDEO DESIGNED AROUND YOU. CUSTOM QUOTE Based on the work, the deliverables and the creative starting point. 01 What are we creating? A logo, identity, menu, print piece, campaign, AI video or a connected set of assets. 02 How much is involved? Creative direction, formats, quantities, revision rounds and production complexity. 03 What can we build on? Existing ZXP website or brand work may provide direction and reusable assets. The quote reflects what is available and what needs to be created. Printing, third-party assets, voice, music and other production costs are confirmed where applicable. Your proposal sets scope, timing, payment terms, taxes and additional costs. page 12 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
Your creative brief
ZXP STUDIO / YOUR CREATIVE BRIEF ZXP STUDIO DESIGN & GROWTH GOOD DESIGN STARTS HERE. Bring the essentials. We’ll help shape the direction. THE CREATIVE BRIEF 01 The business What do you offer, and who should this speak to? 02 The impression What should people feel, understand or remember? 03 The materials What do you need, where will it appear and when is it needed? 04 The starting point Share your logo, existing files, references and approved content. 05 The decisions Who gives feedback and approves the final work? ONE WELL-DEFINED PIECE IS ENOUGH TO BEGIN. page 13 ZXP STUDIO / THE BRANDING & CREATIVE COLLECTION
Contact ZXP
ZXP STUDIO DESIGN & GROWTH MAKE YOUR NEXT MARK. LET’S CREATE SOMETHING THAT FEELS LIKE YOU. Tell us about your business and the next piece you need. EMAIL info@zxp.ca CALL +1 (647) 500-8393 VISIT zxp.ca page 14 FROM ATTENTION TO ACTION. / ZXP STUDIO